Anemari Fiser

Anemari Fiser

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Hello, I’m Anemari

I’ve been in tech for 12+ years – from Software Engineer to Tech Lead to Product Director.

I got there by doubling down on soft skills.

Now I help others do the same – through coaching, training, and sharing what I’ve learned.

Get in touch

How it works

Work with me

Whether you’re an individual contributor navigating career growth, or a company trying to better support your tech leads – I’ve got you.

Over the past 4 years, I’ve coached 500+ engineers and partnered with companies training 300+ tech leads in building high performing teams.

1-1 Coaching

For software engineers, tech leads, and managers who want to grow – without guessing their way through it.

Whether you’re stepping into leadership, dealing with tough transitions, or just want to feel more confident in your role, I’ll help you work through it with clarity and a plan.

Corporate training

I design and run hands-on workshops for tech leads and engineers to build the soft skills that drive delivery, culture, and retention – like feedback, delegation, project management and growing people.

Interactive, actionable, and tailored to your team’s real challenges. Remote or on-site.

Public speaking

Want someone to speak about soft skills without making people roll their eyes?

I speak at tech events, internal meetups, and leadership offsites about the messy, real side of tech leadership – in a way that’s relatable, fun, and useful.

→ Check out my past talks

O’Reilly book

Leveling up as a Tech Lead

The tech lead role is messy, complex, and often confusing. This book is your practical guide to doing it well.
Whether you’re stepping into the role for the first time or trying to lead more intentionally, you’ll find real-world advice, tools, and frameworks to help you navigate the people, the priorities, and the pressure – with more clarity and confidence.

Read my book

What people are saying

“Anemari helped me level up my tech career and jump into a lead role by developing my self awareness and boosting my self confidence”

Elena García Peña
Lead Software Engineer @ Adevinta

Anemari helped me establish one main goal for my first few months in the new role. As someone prone to overthinking, this helps me focus my thoughts and actions on a single topic. It turns out I already know a good portion of the tools, but I needed to brush up on them and understand that the fundamentals remain unchanged. What I’m going to remember for while is “be intentional”

Mateusz Dolata
Software Engineer

“Anemari is a fantastic coach that empowered me to identify the right direction for me and build awareness on what I needed”

Yago Pereiro Estevan
Principal Consultant @ Thoughtworks

In the first session we were able to see that I wanted to growth to EM role, that had a huge impact in my conversations and focus from then on. After that session I’ve started recognizing some patterns I have and I was able to at least acknowledge them. Asking more myself why I’m doing something and mainly what’s the impact I can have and how is this impacting me.

Julieta Corvi
Senior Software Engineer @ Heyflow

O’Reilly Course

Soft Skills for Tech Leads

This course is for active and aspiring tech leads who want to grow into strong, people-first leaders.

I focus on the essential soft skills that help you lead diverse teams, communicate clearly, and handle the everyday challenges of tech leadership.

You’ll learn practical tools for giving feedback, listening actively, and facilitating collaboration – the skills that truly make a difference in how you show up as a leader.

Go to my course

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